Social Outreach Strategies – What Makes Them Effective?

Social Outreach Strategies – What Makes Them Effective?

By: Lindsay Kolowich 

As a marketer, you probably spend a lot of time thinking about how to promote and distribute the content your team creates – which includes social media outreach. After all, you know that by tapping into the right social networks and key influencers at the right times, you can expose your content to a wider audience.

But what constitutes the “right” social networks, the “right” times to post, and the “right” key influencers? How do you know what’s best for the niche you operate in?

To help you hone in on where you should be focusing your social media outreach efforts for your particular industry, the folks at Fractl and BuzzStream analyzed six months of content from 220 websites in 11 verticals – everything from business and technology to education, food, travel and more.

We’ve taken some key excerpts from their findings and arranged them by vertical. Scroll through to find out things like which social network sees the most shares, when the best times to publish are, which words were included in the most shared content, and more for each of the 11 industries.

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