4. You don’t want to spend all your time wrangling freelancers. I’m the last person in the world to bag on freelancers. I used to be one. I’d encourage anyone who wants the freedom of a freelance career to give it a go. It’s not for everyone but, for a great decade, it sure was for me.
It’s also likely that you can get really good freelance marketing help for less than you’d pay an ad agency for the same work. Freelancers have lower overhead.
But hiring and coordinating freelancers can be a hassle. With an ad agency, you ideally have a single point of contact – an account executive – you can lean on to coordinate getting all your work done. Having a great account executive you can rely on to oversee your advertising business can save you countless hours you’d otherwise spend bringing together the right team for each part of the job and keeping your projects moving. Ask anyone who’s ever had one: a great AE is worth his or her weight in the paperwork you don’t have to do to coordinate your advertising efforts.
5. You want to do the best advertising you possibly can. If you think any advertising is good advertising, you may not need an agency. If you want to shake up your market and rocket your company to power, influence, and wealth – and you’re committed to expending the brainpower, time, and money to do the advertising it takes to help you get there – you probably need an ad agency.
All of which brings me back to my first thought: The reason you hire an ad agency is that we’re professionals. We’re really good at this stuff. When you invest the time and money in great advertising, it works.
You want your advertising to work? Hire a great ad agency and trust them. That works.