5 ways to Measure the Effectiveness of your Social Media

5 ways to Measure the Effectiveness of your Social Media

​Across the board, social marketers and CMOs alike view social media as the marketing channel with the greatest ability to drive both of the major directives of any marketing team:

1. To be the steward of the BRAND

2. To allocate budget according to fan DEMAND

To be a steward of the brand: Creating brand awareness and protecting brand’s reputation –  • To drive demand: Generating revenue opportunities and retention of current customers 

• In order for social media to successfully fuel these two components, marketers need to understand how to measure success in each. 

• On the revenue side, this means understanding conversions, attributing value to each post and link. This isn’t easy, but there’s an end-point. You’re connecting the dots between activity and purchase. On the brand side, it’s more nuanced than that, because there isn’t an end point. Over 2 billion people are active on social media, and not all of them know your brand.

About The Author


No Comments

Leave a Reply

Bluegrass Roots...

We are proud to call Central Kentucky our home. Home to fast horses and bourbon, but also home to a group of creative thinkers who love a challenge and work every day to exceed our client's expectations.

Kentucky roots, hardy multi-generational family ties, and a traditional work ethic shape how we think. It makes us the perfect choice to take your message to our community, or a unique voice to present your story to the world. Let’s Talk. Let’s grow your business.


128 East Reynolds Road #250
Lexington, KY 40517


p. 859.293.5760


Mon-Fri 8:30 am – 5:30 pm

Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt.

Address: 128 East Reynolds Road #250 . Lexington . KY . 40517 / p. 859.293.5760 / f. 859.255.0421

© Designed by TAMZ ~ 2018 All Rights Reserved