WHAT WE DO
To Listen is to Learn, and Find Relatable Truth.
At Brand Advertising Group we search for this element. What makes you excited. What will engage your audience. How do we bring them together. We find the passion, and translate it into channels that your audience will want to interact with — from traditional media to digital placement to their social channels of choice.
Big Ideas Need Context.
It’s easy to be creative for creative sake, it’s much harder to be creative for strategic sake. We constantly make sure our executions are inline with the strategy that is our agreed upon North Star. We make no assumptions. We do research. We ask penetrating questions. Only then do we get busy creating work that breaks through and delivers the right message.
Execution Matters.
Our goal is to provide a seamless experience, launching both one-offs and campaigns with the same focus and professionalism. Consider our team as part of your marketing department, just working in a nearby satellite office. No one will work harder for your business. No one will work smarter.
GROW YOUR BUSINESS
Capability: A Growing Skill Set.
A Sampling of our Work
LATEST NEWS
How YOU and YOUR Customers Benefit From Surveys and Focus Groups
All to many times, we assume that other people THINK THE WAY WE DO – in fact, statistics tell us that 60% of our first impressions are WRONG due to this assumption. Think about it, age, gender,...
5 ways to Measure the Effectiveness of your Social Media
Across the board, social marketers and CMOs alike view social media as the marketing channel with the greatest ability to drive both of the major directives of any marketing team: 1. To be the stew...
The Art and Science of Listening…or, Is your Agency really giving you what you asked for?
Does your current agency REALLY listen to your needs or, do they have another agenda? Guest Commentary: Rick Stafford – Brand Advertising Group. a.k.a. “bag boy” Several years ago I went to...
Secrets to Unlocking Creativity – Can you say: “Weekend Re-Creation?”
Blogpost: Secrets to Unlocking Creativity FOR the workweek. Lindsay Kolowich Let me make one thing clear: This is not a post about how you should spend your weekends working yourself to the b...
In Relentless Pursuit of Excellence…
Excerpted from: Wiley Publishers, The Art of Client Service: The Classic Guide, Updated for Today’s Marketers and Advertisers, 3rd Edition by Robert Solomon. Copyright (c) 2016 by Robert Solomon. Al...
Why with Brand Advertising Group…it’s in the B.A.G.!
By: Drew McLellan Despite their best efforts to stand out, nearly every agency looks, sounds and acts just like every other one. We all think we have figured out how to differentiate ourselves us...